After you’re done developing your mobile app, it is time to move on to the next stage, which involves sending it to the app store and marketing it. Most likely, app developers are looking to solve a specific problem using their apps. This way you have to use the correct means to ensure that people can access it quickly.
One efficient way to do this is through the optimization of your mobile app. This will help your app rank among the top results whenever somebody searches for anything related to it.
But then the question becomes, how do you go around optimizing your app? Besides, which are the most effective ways to do so?
Pick a Relevant Name for Your App
Having an excellent and relevant name for your app will help you rank highly in search results. Nowadays, Google’s Play Store and the Apple Store allow developers to fill in two types of names for their apps.
The first name is the short one- or two-word name and the second one can be a longer name containing keywords for better placement in search results. Often, the longer name will
describe more about what your app does.
As an example, you could name your cleaning services app Kleen, and in the more extended name section you could have Kleen – A cleaning service company that offers cleaning services in Los Angeles California.
Select the Correct Keywords
Using the right keywords on your app can be the difference between your app’s success and failure. When using keywords for your apps, ensure that you go for more specific phrases
rather than a one-worded keyword.
For example, if you have an app that connects cleaning services to clients in California, you can use cleaning services in Los Angeles, California rather than cleaning services. This will help your target clients find you easily while your app will remain relevant.
If you’re struggling with this, get in touch with SEO Analytics pro who will help you do keyword research for your app.
Carry Out Market Research
Carry out in-depth market research whether your app is free or paid. Your market research should involve finding the right keywords to use in your app. Additionally, you should also find out what your potential clients’ needs are alongside studying what your competitors are offering and how you can stand out from the crowd.
When you’ve got the above variables right, then you will be able to tailor your app needs right down to what your target market will find useful.
An App Icon
An icon will help depict the service you’re offering through your app. Many people rely on the icon when selecting an app. Additionally, your app should resonate with the type of service or business you’re dealing with.
Upload Screenshots and a Video on the App’s Profile Page
A screen of your app’s UI (user interface) is one way to show your potential customers how your app works and how it looks. Take several snapshots covering different processes within
your app.
You can also do a short video demo capturing various scenes within your app. You should take your customers through a tutorial on how to operate it.
