If you are a brand-new business owner and you’ve decided to take the proverbial plunge and pursue your entrepreneurial dreams, you’re likely experiencing a mixed bag of feelings and emotions right now: excitement, anxiety, and imposter syndrome (to name a few).
Rest assured, such feelings are perfectly natural – but don’t let it deter you from your goals. It’s going to be a long and bumpy road, however, so long as you stay the course and keep your nose to the grindstone, you can indeed experience success!
The question is, is it possible for one person to manage and market a business online? With such an overwhelming workload as it is, will you be doing yourself a disservice by trying to take on yet even more responsibility?
In this article, we’re going to share an honest view on handling your marketing requirements by yourself…
Is it possible for one person to manage and market their business?
Anything is possible. The real question you should be asking is: is it viable? And the short answer is no.
It doesn’t matter which way you look at it, or how you try to justify it, outsourcing your business’s online marketing requirements to the experts is the superior alternative. Here’s why…
1. You have a job to do
In fact, as a business owner, you have multiple jobs to do. Successfully managing a business is more than a full-time job, it’s a lifestyle. No matter how hard you try to ‘leave your work at the door’ (which is yet even harder if you work from home), you will take your work home with you.
As a new business owner grinding away to grow a business toward the point of scalable automation, you’re going to live and breathe it.
So, rather than add to your list of worries and responsibilities, why not delegate your digital marketing requirements to the pros – and focus your limited time, energy, and brain-power on running your business instead?
2. Successful SEO and online marketing is resource-intensive
It doesn’t matter how good you are or how much knowledge you have; even the most seasoned digital marketing professionals would struggle to run a business and take care of all their marketing requirements.
Even with the help of AI, it would still be virtually impossible for one person to be able to strategize and oversee a successful marketing campaign whilst simultaneously taking care of everything else.
Just look at who is involved with building a website and doing some basic onsite SEO an example:
- Dedicated web developer (often working with UX designers).
- Content creators/copywriters.
- Technical SEO experts.
So, if you want a well-optimized website that looks the part, reads beautifully, and is built for long-term SEO success, you’ve got to be capable of doing 3 or 4 different jobs – and that’s before even thinking about a website’s off-site SEO requirements, social media management, video marketing, PPC marketing, email marketing, and more.
3. Management is all about delegation and talent recognition
Remember, the literal definition of the word ‘management’ is: “the process of dealing with or controlling things or people.”
Nowhere in there does it say: “and doing everything else on top.”
The most successful managers are experts in talent recognition and delegation. That means, finding the best people for the job and relying on them to deliver the best results.
What is one of the first jobs that small business owners typically outsource to the experts? Accounting and bookkeeping. They pay number-wizards to take care of the time-consuming accounting tasks in order to save both time and money.
Why should digital marketing be any different?
Marketing is about growth and growth leads to increased responsibility
One very important thing to recognize about marketing is that, when done well, it should lead to rapid growth. As more and more of your ideal customers become aware of your business, they’ll want to buy your products / sign up for your services. But, how can you sustain that growth if you are too wrapped up in your marketing requirements?
The fact is, as a business owner and manager, you need to be free to accommodate growth and ensure that all these new customers are well taken care of when they arrive.
Conclusion: Manage and marketing are too widely separate jobs
On a much smaller scale, yes, one person can run a business and do some of their own marketing. In the short term, it may even be worth familiarising yourself with the amount of work involved in digital marketing and trialling a few campaigns by yourself. However, the key to genuine success and sustainable growth is to learn to delegate as early as possible.
Ideally, you should hire a world-class agency like Online Marketing Gurus and then focus all of your time and attention on your business and your customers. When you find the right agency to invest in, you can rest easy at night because you’ll know that such a large aspect of your business is well in hand.
Your time is precious. Spend it wisely.