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Planoly vs Hootsuite: Choosing the Right Social Media Management Tool

Planoly vs Hootsuite Comparison

Planoly vs Hootsuite: When researching scheduling tools for platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, etc., Planoly and Hootsuite are likely to have come to your attention.

Among the most popular social media scheduling tools, both Hootsuite and Buffer offer plenty of features. But, how do you decide which tool is right for you? Check it out. In this article, we’ll compare Planoly and Hootsuite based on a variety of factors. 

Due to the growth of online marketing, more brands are going online. Thus, a great deal of competition exists on the Internet for consumer interest. In order to make your business visible online, it’s important to have a solid marketing plan. 

With platforms like Planoly and Hootsuite, it is easy to automate posts, keep an eye on performance, and manage social media accounts easily.

You’ll find plenty of tools, but you’ll see two names appearing most frequently: Planoly and Hootsuite. Essentially, both of them offer social media management tools, but they differ somewhat in terms of features and user experience.

Planoly and Hootsuite remain extremely effective marketing tools for small and mid-sized businesses, advertising agencies, and even individuals; however, each appeals to a different audience.

This article presents a comparison of Planoly and Hootsuite on several factors. This comparison helps users determine which tool best fits their needs.

We considered features, supported social networks, integrations, pricing, ease of use, and more. By weighing the pros and cons of each platform, readers can decide which tool is best for managing social media.

Planoly vs Hootsuite: Which Social Media Tool is Best for You?

Overview: Planoly vs Hootsuite

Planoly

Planoly is a feature-rich social media scheduling and planning platform geared toward helping businesses and individuals grow and manage their social media profiles better. Planoly allows users to schedule and publish content on Instagram, Pinterest, and Facebook, and track the performance of their social media activities with detailed statistics.

With Planoly, you have the convenience of scheduling and publishing content ahead of time. The flexibility of this approach gives users the ability to prepare and execute their social media strategy whenever it is convenient for them, as opposed to having to post at the time of the event.

Planoly also has a visual content calendar, enabling users to view their entire posting schedule at once and tweak it according to their needs.

Apart from scheduling and publishing, Planoly provides a variety of tools and features that make it easier for users to manage their social media accounts.

In addition, users can store and organize their content in a media library within the platform, allowing them to find and reuse particular pictures and videos. Planoly includes features that facilitate collaboration with team members, including the ability to assign tasks and comment on scheduled posts.

Another key feature of Planoly is its analytics and performance tracking capabilities. With these tools, users can measure their performance on social media and develop strategies based on data.

For example, Planoly lets you take a glimpse into individual posts’ reach and engagement, in addition to your overall account performance. Planoly also allows users to track hashtags, compare their performance with their competitors, and analyze trends and patterns in their social media activity.

It is an easy-to-use and highly effective tool that helps businesses and individuals optimize their social media presence and reduce their workload. Featuring automated scheduling, management, and analytics features, Planoly has it all for anyone interested in social media management.

Hootsuite

HootsuiteHootsuite is a social media management platform for scheduling and publishing content. It can also track and analyze their performance on social media. There is support for multiple social networking platforms, such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. 

It allows users to manage multiple social media accounts from one dashboard, reducing the time spent organizing and engaging with their audience. 

Hootsuite is also compatible with a wide range of integrations and extensions, making it easy for users to customize their workflows and integrate with other platforms.

Key Features: Planoly vs Hootsuite

Planoly

  • Easily schedule and publish posts: Posts can be scheduled for Instagram, Pinterest, and Facebook, as well as on other social platforms, and Planoly publishes them automatically whenever you specify.
  • Visual content calendar: Planoly shows users all scheduled posts in a single view, simplifying content planning.
  • Hashtag and caption planning: Users can plan the hashtags and captions they want to use in advance, simplifying content management.
  • Performance analytics: Planoly shows users’ engagement rates, likes, comments, and other insights about their posts.
  • Collaboration: The platform allows users to invite other users to collaborate within the platform in real time.
  • Stock photo library: Planoly provides its users with access to stock photos that they can include in their content.
  • Instagram shopping: Users can link their Instagram account to their online store and tag products in their posts, enabling users to shop directly from their Instagram feed.

Hootsuite

  • An intuitive tool: With Hootsuite, you have the option to integrate a number of tools designed to help businesses and organizations steer their presence on social media.
  • Scheduling and publishing: With a single dashboard, Hootsuite allows users to post to multiple social media networks at once.
  • Social media analytics and reporting: Hootsuite includes various analytics and reporting tools for monitoring campaign and content performance.
  • Engagement features: Hootsuite offers tools to engage audiences, including monitoring social media conversations and responding to them.
  • Team collaboration: Hootsuite helps teams work more effectively together, enabling members to assign tasks and permissions more easily.

Pros

Planoly

  • Easy to use: Plansoly’s simple UI simplifies social media planning and scheduling.
  • Visual planning: Planoly’s visual planning tool lets users preview their feeds before they publish, making it easier to maintain a consistent look across your social media platforms.
  • Automated publishing: Planoly publishes your posts automatically when you schedule them, which means you have less time to spend on posting.
  • App: Planoly users are able to manage their social media accounts anytime and anywhere thanks to their mobile app available for both Android and iOS devices.

Hootsuite

  • Multiple features: Hootsuite provides numerous tools for managing social media accounts, such as scheduling, analytics, and team collaboration.
  • Multi-platform support: Hootsuite offers support for several social media platforms, so users using multiple platform accounts can easily manage them.
  • Analytics: Hootsuite gives you stats, useful for evaluating social media campaigns.
  • Collaboration: Hootsuite’s team collaboration tools allow teams to communicate and collaborate more efficiently.

Cons

Planoly

  • Price: Planoly offers both free and paid plans. Small businesses and individuals with limited budgets might not be able to afford the plans.
  • A limited number of tools: Though Planoly provides a number of tools for managing social media posts, some businesses or individuals may not find it sufficient for running a successful social media campaign.
  • Platform dependency: Planoly is a third-party platform, which means you rely on it for operation and management. In the event that the platform has any issues, it will make it difficult for you to manage your social media accounts.
  • Privacy concerns: Even though Planoly is a legit and safe platform, any third-party platforms can have privacy implications for some people, which they may not be aware of. 

Hootsuite

  • Expensive – Hootsuite’s pricing model is confusing and hard to understand, it is expensive as well, especially for Teams.
  • Complicated: Hootsuite is packed with tons of features and tools, creating a lot of confusion for newbies. To get the most out of all the features, you’ll need time to learn them.
  • Limited features in the free plan: While Hootsuite does offer a free plan, there are very few features included in it.

ALSO READ: – Loomly vs Hootsuite: An In-depth Comparison (2023)

Supported Social Networks: Planoly vs Hootsuite

Planoly

  • TikTok
  • Instagram
  • Facebook
  • Twitter
  • Pinterest

Hootsuite

  • Facebook
  • Twitter
  • Instagram
  • Pinterest 
  • LinkedIn
  • YouTube
  • TikTok

Pricing: Planoly vs Hootsuite

Disclaimer: All prices listed on subject to change without notice at any time. It is always best to check the official website of the company for current price details.

Planoly

Planoly has a free plan and a subscription plan. Planoly’s current price list is as follows:

  • Personal – FREE (1 user) – 30 uploads per month for Instagram or Pinterest, or 5 uploads for TikTok. 
  • Starter (1 user)$11.25/month (billed annually) or $13 per month
  • Growth (3 users) $19.50/month (billed annually) or $23 per month
  • Professional (6 users) $36.50/month (billed annually) $43 per month

Hootsuite

  • Professional: Starts at $29 per month (billed annually), or $49 per month (billed monthly)
  • Team: $129 per month for annual billing or $169 per month for monthly billing.
  • Business: $599 per month (billed annually), or $799 per month (billed monthly)
  • Hootsuite also offers custom pricing plans for enterprise customers.

Conclusion: Planoly vs Hootsuite

It is recommended to use Planoly if:

  • You mainly need to manage your Instagram and Pinterest accounts. There are a number of features that are specific to Instagram and Pinterest in Planoly.
  • You want a visually-oriented tool for planning and scheduling your social media content. 
  • You need to collaborate with team members or clients on your social media content. 
  • If you need a platform that suggests relevant hashtags and locations you can use in your posts.
  • You want to integrate your social media with Google Analytics or other tools to track and analyze your social media performance.

It is recommended to use Hootsuite if:

  • Multiple social media platforms need to be managed. 
  • You want a platform for publishing, scheduling, and engaging with followers. 
  • If you want a platform with advanced analytics and reporting functions. 
  • In order to manage a large team or organization
  • You need a tool with multiple integrations. 

Planoly and Hootsuite are both excellent tools for social media marketing, but it is hard to pick one since they both have distinctive features, so it really relies on the user’s requirements. Planoly is a social media planning and scheduling tool built specifically for Instagram and Pinterest and is much more focused on visual planning and collaboration. 

Hootsuite is a more advanced social media scheduler, manager, and analytics platform that supports a broader range of tools and platforms and offers a variety of publishing, scheduling, and engagement tools.

If you are trying to figure out which tool is right for you, remember your specific requirements. Is your primary focus Instagram and Pinterest, or have you got to manage multiple platforms? Are you looking for a visually-oriented tool or a tool that can provide advanced analytics and reporting? Considering these questions can provide insight into the best tool for your needs.

Freelancer and writer who keeps a close eye on new technologies. He writes about the best apps/games, how-to tips, tutorials especially on Android, iPhone, computers, Windows, Linux, and Mac.

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