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15 Stores Like H&M to Find Trendy & Affordable Clothes

In this article, we will take a look at some top stores like H&M where you can get the best shopping experience.

H&M had been an appealing place that lets you find a broad variety of clothing styles at an affordable price. It offers an extensive catalog of fashion for women, men, kids, beauty, and home essentials. It’s possible, however, that you won’t find what you’re looking for at H&M.

Top Clothing Stores Like HM

15 Top Clothing Stores Like H and M that Offers Affordable & Quality Fashion Products

Bringing right at your fingertips some of the clothing stores similar to h&m that most definitely will help you to find what you are looking for.

Urban Outfitters

Urban OutfittersUrban Outfitters has every type of clothing you could possibly want for a casual day out. It is an online clothing store where you can find the trendiest, cutest things. Fila, Kappa, and Adidas are among the brands they carry.

In terms of style, Urban Outfitters is similar to H&M but with an edgier twist. Although Urban Outfitters doesn’t have as many basics as H&M, it is filled with statement clothes that are a great complement to the clothing.

Known for its high-quality clothing and casual wear, Urban Outfitters caters to both men and women. You can choose from a wide variety of affordable clothing, from graphic ts to boho dresses.


ZaraZara definitely shares several similarities with popular retailer H&M. Offering an array of affordable styles, they create trendy and sophisticated fashion. As an added bonus, Zara has great quality without being too expensive.

When you are looking for clothes that complement your style everywhere, Zara is the place to go. At Zara, you can choose from a wide range of products. Zara has a wide selection of clothing. 

Even if your style is camo, or blue or grey, or graphic print, there are plenty of choices available. Zala’s business model relies on producing popular runway styles at lower prices. Although the quality isn’t always high, they can generally last for quite some time if maintained well. 


ReformationReformation’s clothes are made of soft summer fabrics and floral patterns, and are perfect for fans of H&M. Clothing store Reformation will specialize in creating styles that will make you look effortless and celebrate your feminine figure.

There is no matter what type of body you have, you will be able to find clothes that fit better than ever before, even if they are designed to fit women between the heights of 5’6 and 5’10.

A lifestyle retailer, Urban Outfitters aims to inspire customers through creative and innovative products.


MangoWhen designing clothing, Mango pays attention to the Mediterranean style, resulting in beautiful, free-flowing outfits that will perfectly fit your style. They have an attractive color palette, which flatters the female figure well, and their clothes are easy to wear.

Despite Mango’s prices being more premium than other stores like H&M, they are still far from designer prices. You are getting more than what you pay for in terms of quality.


EverlaneThe Everlane clothing line includes a few sections that fall under the ethical and organic clothing categories. Keeping in line with their brand identity, their clothing is both simple and unique.

When it comes to affordable fashion, Everlane offers a range of refined options. & Other Stories has a similar pattern to Everlane’s loungewear, lounge dresses, and formal wear collections. 

It is easy to wear Everlane designs since they are instantly classic. The majority of items won’t be overwhelming, so you won’t have to scroll through tons of choices. This store is a great place to add to a wardrobe that’s looking to elevate them because they have a traditional style.

Forever 21

Forever21Always on top of trends and affordable prices, Forever 21 is famous for its attention-grabbing designs and fun, hip styles. In Forever 21, you’ll find graphic tees and crop tops similar to those at H&M.

There is an extensive plus-size line at Forever 21 as well. Forever 21 style caters more to young adults. Almost every major clothing retailer in the world can’t match their plus-size clothes.

Clothing designs that are bold, modern, and contemporary are available in all types and styles, so you are sure to find something you love to wear now as well as back then.

Unlike many specialty retailers, Forever 21 has a lot of stores across the United States, so you can easily find one to check out their clothes.


Pretty Little ThingThis online retailer offers thousands of trendy styles added every week, in addition to sales galore that will delectably fill your closet. It’s a website that provides good quality items for a reasonable price.

PrettyLittleThing specializes in trendy fashion for women and accessories. A number of celebrities have become familiar with the company as some of the company’s products are their favorite.

You will find clothes in the most common categories such as skirts, tops, jeans, and dresses on the site. Style clothing for a reasonable price range can be found in this store.

In addition to the website, the company also offers an app for smartphones that lets you receive special deals. It is possible to stay up to date with all the new releases through the app.


ASOSASOS is the right option for you if you are in search of stores like h&m. In order to create their unique fashion collection, ASOS sources clothes from dozens of brands. Similar to H&M, ASOS has an endless supply of fashion items.

Clothing from ASOS can be found at a range of prices to suit any style. You can find something for every style, boho gal, streetwear lover, and young professional. 

You can find exactly the clothes that you want in more than 30 different size clothing, regardless of your body type.

ASOS is home to a variety of affordable pieces of outfits, ranging from floral-print jeans to neon-yellow shirts, ASOS is perfect if you are looking for a clothing store that shows off your individuality.

There are many stylish and bold options available on ASOS for both men and women, which means that any gender can find something they are looking for.

Lucky Brand

Lucky Brand JeansOur next pick in the list of stores like h and m is Lucky Brand. The Lucky Brand Jeans brand produces vintage-inspired clothing and jeans. A broad range of products that fit all needs and are built to last.

There are more than just jeans at Lucky Brand. Additionally, there is a wide collection of flannels, boots, and everything else you can think of. You can find flattering t-shirts and good-quality jeans at Lucky Brand.

You can find their clothes in retail outlets across North America, as well as in some department stores and outlets.

& Other Stories

Stories& Other Stories, a clothing brand that specializes in elegant, charming clothes for women, are located in Paris, Stockholm, and Los Angeles. 

This Swedish brand offers many products from shoes to soap and is owned by the H&M Group. It is also reasonably priced. 

& Other Stories creates a look that is both neutral and attention-grabbing by combining classic silhouettes with pastels and monochromes. A collection of fashion inspired by European design is available at & Other Stories. & Other Stories, a brand is known for its unique, fun party wear, also carries shoes and fashion accessories for those who avoid traditional sequins and fitted dresses.


MissguidedIt can be a bit costly at this fast-fashion retailer, but they have plenty of sales which considerably lower the cost with steep discounts. These clothes are exquisitely crafted and will bring you the fashion dreams of a lifetime.

As a brand, Missguided aims to empower females around the world to be confident in themselves and that anything is possible.

Designers at the company have the goal of providing millennial women with fashionable items. The Missguided collection of tops, dresses, swimwear, and pants can help you and your friends make plans during the summer.  These categories of products make Missguided one of the best stores like h&m for guys and girls out there today!


TopshopTopShop product collection is good like other stores similar to h&m. In addition to its jeans, Topshop is also known for its partywear. Topshop is more urban-inspired than stores like h and m with bohemian designs.

You might like Topshop’s wearable glam line if you like H&M’s innovative clothes more than its basics. For those who prefer to stick to what they are wearing, there is a simple jeans collection. A variety of casual dresses, chunky sneakers, bomber jackets, and skirts are available at the store. 

Topshop sells apparel, shoes, beauty products, and accessories for women all around the globe. Around 510 stores are operational around the world, including 300 in the UK. Additionally, the company operates online in many markets.

Miss Selfridge

Miss Selfridge is a top go-to place for those who are looking for the stores like h&m. Founded in 1966, Miss Selfridge was a chain of UK high street shops that started as the young fashion area of the Selfridges department store in London. Earlier this year, ASOS announced the acquisition of Miss Selfridge. 

The collection of Miss Selfridge is more feminine than that of other brands, which tend to focus more on sharp, editorial silhouettes. Their website offers a variety of cozy sweaters and pastel colors. They also use plenty of satin, floral prints, and light-wash denim.

There is also a great collection here that manages to differentiate mini dresses from midi dresses for shorter girls. Those who prefer soft, cute styles for party wear will love Miss Selfridge.


BoohooLook no further than boohoo for quality clothing that you can afford without having to spend hundreds of dollars. In 2006, Boohoo was established and is one of the leading clothing brands on the market. 

Their goal is to ensure every woman gets the wardrobe they desire because they understand that style and trends are constantly changing, and so they add 500+ products every week.

In addition to the fact that Boohoo specializes in sustainable fashion, the company also reinvents and recycles fabric to minimize its impact on the environment.

With Boohoo, you are getting exceptional and high-quality fashion products at a great price. Your shopping experience at this store will be a memorable one.

Nasty Gal

Nasty GalIf the above stores like h&m don’t full fill your requirement, then give a try to Nasty Gal. Nasty Gal is another fashion retailer that offers plenty of trendy, eye-catching designs on Nasty Gal that appeal to all age groups, and they are totally affordable. Nasty Gal can make a great addition to the collection of those interested in shops like H&M.

Whether you’re a fan of edgy, dark, or geeky styles, Nasty Gal will suit your style. It is important to wear clothes that are comfortable, stylish, and last long. Nasty Gal has all of those things. On this site, you can easily find metallic skirts, platform shoes, faux leather jackets, and several other items besides metallic.

Final Words: Which H&M alternative do you choose?

This is just a list of alternative stores like h and m and what they can offer. Whether you’re looking for more clothing stores similar to h&m, there are plenty of options out there to choose from. You can visit a few and see whether they have your favorite product. It’s always possible to discover something new.

We would also like to know which alternative fashion brands like hm you liked best. If you know of any other better stores like h&m, please let us know in the comment section.

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